Marketing-Management Consulting
1. Analysis of the marketing opportunities
2. Investigation and selection of target markets
3. Planning of marketing strategies:
3.1. Introduction of new products
3.2. Marketing strategies for the different phases in the product life-cycle
4. Planning of marketing programs:
4.1. Planning and management of the distribution system
4.2. Planning of communication and sales promotion mix
4.2.1. Planning of effective promotional programs
4.2.2. Planning and execution of direct marketing campaign
4.2.3. Planning and execution of sales promotions
4.3. Structuring/planning of the sales management
5. Organisational implementation and management of marketing programs
Social Media Management
1. Development of online marketing- and advertising strategies
2. Development of the social web image
3. Analysis of the internet use of customers and target groups
4. Development of the e-commerce
5. Advertising - via banner or e-mail in the Internet
6. Creation od texts for the online marketing, such as advertising or social web texts
7. Calculation of costs and benefits of online marketing measures
E-commerce Management
1. Determination of the assortment selection
2. Catalog management
3. Price optimization
4. Creating advertising and marketing measures - Online Marketing.
5. Generation of a comprehensive warehouse-, customer- and financial management.
Takeover of targeted management functions:
a. Increasing customer satisfaction and customer loyaltyb. Improvement of the company images and trustworthiness in the web
c. Optimization of existing market shares, as well as opening up of new markets
d. Optimization of marketing and sales costs